For software companies. Reach the people email can’t.
For software companies selling to other businesses. A letter in real ink reaches the buyer your sequences don’t, welcomes the customer you just won, and brings back the one who left.
What to send.
Outbound letters A first letter to the accounts on your target list, before the first call.
Welcome cards A welcome for every new customer, signed by the person who’ll look after them.
Win-back letters A letter to customers who churned, saying what you’ve built since.
Thank-you cards A thank-you at renewal, to the champion who made the case for you.
There’s no spam folder in the post.
What to write.
A win-back letter to start from, for customers who left. The blanks fill in from each account’s row on your list, so every letter answers why they went.
Dear first name,
When company left us, you told us why they left. You were right, and we listened.
Since then, what’s changed. If you would like to see it for yourself, I would be glad to set up a fresh trial.
All the best,
Your name
Make it theirs.
- Own the reason. Say why they left, in their words. It shows you were listening then, and now.
- Show what’s new. One change that answers their reason is worth more than a list of releases.
- Thank the champion. At renewal, thank the person who argued for you, by name.
Write with AI.
Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.
- It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.
Fair questions.
- Can it carry a QR code?
- Yes. Print one on the letter, under the writing, so they can book a call from their phone.
- Can our assistant do it?
- Yes. Connect Very Good Letter to Claude, ChatGPT or Grok and ask in plain words. It shows you every letter, who it’s to and the price, and orders only when you say yes. Build with AI.
- Can I check them before they go?
- Yes. Read every letter on screen before you pay, exactly as the pen will write it.
- Who writes the letters?
- Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
- What does it cost?
- You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.
Good people send good letters.
See how it feels to get one. Get a free sample and we’ll write a letter to you.
Issued by The Very Good Letter Company