For online shops. Turn customers into regulars.

For online shops and the people who buy from them. A card in real ink, naming what they bought, is the part of the order they keep.

Say it properly. In ink.

What to write.

A thank-you to start from. The blanks fill in from each customer’s row on your list, so every card names their order.

Dear first name,

Thank you for your order. We hope the what they bought is everything you wanted.

We are a small team, and every order still makes our day.

With thanks,

Your name

Make it theirs.

  • Start with your best. A card costs more than an email, so begin with the people who order again.
  • Name what they bought. Export your orders with a column for it, and every card says it.
  • Leave out the code. A thank-you with a discount in it reads as an advert. Let the card be a card.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write a thank-you card to each customer who has ordered three times or more. Mention their last order, and keep it short. Show me every card and the price before ordering. Checking your orders: Jonny Akers in Leeds: his fourth order since the spring. Reading the order: A bag of the Rwandan beans, and a new grinder. Writing Jonny’s card: Thanks him for coming back, and hopes the grinder is earning its place. Dear Jonny, Thank you for ordering from us again. We hope the new grinder is earning its place on the counter, and that the Rwandan… Jonny’s card, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Can a card go in with the order?
Yes. We can box them up and send them to you to pack, or post each one to your customer ourselves.
Can it mention what they bought?
Yes. Anything on your list goes into their card, in the same ink as the rest: their name, their order, the last thing they bought.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company