For luxury brands. The finishing touch.

For jewellers, tailors, boutiques and luxury brands. A card in real ink after a purchase, and an invitation to see the new collection first, is service the client can hold.

Say it properly. In ink.

What to write.

A thank-you to start from. The blanks fill in from each client’s row on your list, so every card names the piece they chose.

Dear first name,

Thank you for choosing the piece they chose. It was a pleasure helping you find it.

I hope it brings you a great deal of joy. When the new collection arrives, I would love you to see it first.

With warm wishes,

Your name

Make it theirs.

  • Name the piece. The ring, the coat, the watch: say which, and one thing about it that suits them.
  • Choose the paper. Four papers, a folded card or a letter: let the stationery match the shop.
  • Invite them first. A first look at the new collection, by appointment, says they’re a client, not a customer.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write an invitation to see the spring collection privately for each client who bought from us last year. Mention what they bought. Show me every invitation and the price before ordering. Checking your sales: Charlotte Reyes bought the sapphire drop earrings in May. Checking the collection: The spring collection has a sapphire pendant made to match. Writing Charlotte’s invitation: Remembers the earrings, and invites her to see the matching pendant first. Dear Charlotte, I hope you are still enjoying the sapphire drops. The spring collection has a pendant made to match them, and I would… Charlotte’s invitation, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Card or letter?
Either. Flat cards, folded cards or folded letters, on four papers, all the same price.
Can it look like us?
Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company