For manufacturers. Look after the trade.
For manufacturers, wholesalers and distributors. A letter in real ink to the buyers at your trade accounts, and to the ones you’d like to win, says there are people behind the price list.
What to send.
Outbound letters A first letter to the buyers at the stockists you’d like to win.
Thank-you cards A thank-you to your trade accounts at the end of the year.
Win-back letters A letter to accounts whose orders have dropped off.
Invitations Invitations to your stand at a trade show, or a visit to the works.
There’s no spam folder in the post.
What to write.
A letter to start from, for trade accounts whose orders have slowed. The blanks fill in from each account’s row on your list.
Dear first name,
It has been a while since company last ordered what they used to order, and I wanted to check that all is well.
If something has changed, the range, the price or the delivery, I would like to hear it. And when you are ready to restock, I would be glad to help.
With best wishes,
Your name
Make it theirs.
- Write to the buyer. Not the accounts department: the person who chooses what goes on the shelf.
- Ask what changed. Orders drop for a reason. A letter that asks is easier to answer than a sales call.
- Invite them in. A visit to the works or your stand at the show, with the details printed inside the card.
Write with AI.
Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.
- It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.
Fair questions.
- Is every letter different?
- Yes. Their name, their company, anything on your list goes into their letter, in the same ink as the rest. Want letters built on research into each person, or people to send them to? Our partner MeetChase does both.
- Can it look like us?
- Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.
- Who writes the letters?
- Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
- What does it cost?
- You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.
Good people send good letters.
See how it feels to get one. Get a free sample and we’ll write a letter to you.
Issued by The Very Good Letter Company