For car dealers. Hand over more than the keys.

For car dealers and their sales teams. A card in real ink after the handover, and a letter before the agreement ends, keeps the next car in the family.

Say it properly. In ink.

What to write.

A handover card to start from. The blanks fill in from each customer’s row on your list, so every card names their new car.

Dear first name,

Congratulations on your new model. I hope the first drive was everything you wanted.

If anything comes up, however small, call me directly. I am here for as long as you have it.

Happy driving,

Your name

Make it theirs.

  • Name the car. The model and the colour they chose, in ink. It’s their car now.
  • Sign it from the salesperson. Whoever handed over the keys is who they’ll come back to.
  • Write before the agreement ends. A letter a few months before is a conversation. A letter after is a quote.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write to each customer whose finance agreement ends in the next four months. Mention their car and invite them to see what’s new. Show me every letter and the price before ordering. Checking your CRM: Nadia Rahman’s agreement on her grey estate ends in February. Checking the showroom: The new hybrid estate arrives in January, in the same grey. Writing Nadia’s letter: Says her agreement is nearly up, and invites her to try the new estate. Dear Nadia, Your agreement on the grey estate comes to an end in February, so I wanted to write before it does. The new hybrid… Nadia’s letter, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Can we hand them out ourselves?
Yes. We can box them up and send them to you to hand out, or post each one for you.
Can each card name the car?
Yes. Anything on your list goes into their card, in the same ink as the rest: their name, the model, the colour, the day they collected it.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company