For financial advisers. Trust, in writing.
For financial advisers, planners and wealth managers. A letter in real ink after an introduction, and an invitation before the review, reminds a client there’s a person looking after them.
What to send.
Say it properly. In ink.
What to write.
A thank-you for an introduction, to start from. The blanks fill in from each client’s row on your list.
Dear first name,
Thank you for introducing who they introduced to us. It means a great deal that you would trust us with people you care about.
We will look after them as carefully as we look after you.
With warm wishes,
Your name
Make it theirs.
- Thank every introduction. An introduction is the biggest compliment a client can pay. Thank each one in ink.
- Keep it personal. A thank-you or an invitation, not a market update. Save the numbers for the review.
- Send it from the adviser. Sign it from the person they know, so the letter sounds like the meeting.
Write with AI.
Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.
- It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.
Fair questions.
- Can it look like us?
- Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.
- Where do the date and RSVP go?
- In print, inside the cover, with your design. The ink is for the invitation itself.
- Can I check them before they go?
- Yes. Read every letter on screen before you pay, exactly as the pen will write it.
- Who writes the letters?
- Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
- What does it cost?
- You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.
Good people send good letters.
See how it feels to get one. Get a free sample and we’ll write a letter to you.
Issued by The Very Good Letter Company



