Pick up where you left off.

For the deal that went quiet and the customer who drifted. A letter in real ink says you remember them, and gives them an easy way back.

A letter, written in blue fountain-pen ink, from Olivia Bennett at Wellfield to Daniel Okafor.
Dear Daniel, When we spoke in the spring, the timing was not right for Arkwright Engineering, and that was fair. Since then we have added on-site physio and a doctor you can call day and night, the two things you asked about. If the new year looks different, I would love to pick up where we left off. All the best, Olivia

Everyone reads their letters.

What to write.

A letter to start from. The blanks fill in from each person’s row on your list, so it picks up exactly where you left off.

Dear first name,

It has been a while since we last spoke, and I would hate to lose touch with company.

Since then we have added what they asked for, which I remember mattered to you.

If the timing is better now, I would love to pick up where we left off.

All the best,

Your name

Make it theirs.

  • Remember the last conversation. Say when you spoke and what they cared about. It shows the letter is for them.
  • Say what’s changed. Give them a reason to look again: the thing they asked for, a new price, a new face.
  • Leave the door open. No guilt and no pressure. Say you’d like to talk, and how to reach you.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write to each customer who went quiet this year. Check our notes from the last conversation and tell them what has changed since. Show me every letter and the price before ordering. Checking your CRM: Spoke to Daniel Okafor in the spring. The timing was wrong; he asked about physio and a doctor. Checking what’s changed: Since then: on-site physio, and a doctor you can call day and night. Writing Daniel’s letter: Picks up from the spring, names both, and asks about the new year. Dear Daniel, When we spoke in the spring, the timing was not right for Arkwright Engineering, and that was fair. Daniel’s letter, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Can each letter mention our last conversation?
Yes. Anything on your list goes into their letter, in the same ink as the rest: when you last spoke, what they asked about, who they spoke to.
Can I check them before they go?
Yes. Read every letter on screen before you pay, exactly as the pen will write it.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company