Pay by the letter.

A standard letter costs 7 credits: written in real ink, sealed, stamped and posted second class. Buy credits on a plan or in a pack, and the more you buy, the less each one costs.

What credits cost, and what that works out to for a standard letter, cheapest first
Credits	Price	A standard letter7 credits
Packs. One-off. Pack credits never expire.
700 credits 100 standard letters, at 56.5p a credit £395.83 + VAT	£395.83 + VAT	£3.96 + VAT Save 47%
350 credits 50 standard letters, at 59.5p a credit £208.33 + VAT	£208.33 + VAT	£4.17 + VAT Save 44%
175 credits 25 standard letters, at 64.3p a credit £112.50 + VAT	£112.50 + VAT	£4.50 + VAT Save 40%
7 credits 1 standard letter, at £1.07 a credit £7.50 + VAT	£7.50 + VAT	£7.50 + VAT
Monthly plans. Billed monthly. Credits carry over while you’re on the plan, and next month can start early.
583 credits Scale plan: 83 standard letters a month, at 51.3p a credit £299 a month + VAT	£299 a month + VAT	£3.59 + VAT Save 52%
291.5 credits Growth plan: 41 standard letters a month, at 55.6p a credit £162 a month + VAT	£162 a month + VAT	£3.89 + VAT Save 48%
116.5 credits Starter plan: 16 standard letters a month, at 59.2p a credit £69 a month + VAT	£69 a month + VAT	£4.15 + VAT Save 45%
Annual plans. Billed yearly, 9% less than monthly. Top up at your plan’s rate; credits expire at renewal.
7,000 credits Scale plan: 1,000 standard letters a year, at 46.4p a credit £3,250 a year + VAT	£3,250 a year + VAT	£3.25 + VAT Save 57%
3,500 credits Growth plan: 500 standard letters a year, at 50p a credit £1,750 a year + VAT	£1,750 a year + VAT	£3.50 + VAT Save 53%
1,400 credits Starter plan: 200 standard letters a year, at 53.6p a credit £750 a year + VAT	£750 a year + VAT	£3.75 + VAT Save 50%
First class Instead of second class, at any level.		+2 credits a letter

More than 7,000 credits a year A bulk rate, or pay per meeting.

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Every letter includes its envelope, stamp and post.

Savings are against a single letter, £7.50 + VAT.

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The creative package.

A one-off, if you’d like a hand: the strategy, your card and envelope designed in your brand, and the copy for your letters.

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Say it properly. In ink.

What a letter’s worth.

Your numbers, our prices. Choose the kind of letter, set what you’d expect from it, and see what comes back.

Accounts you write to, a year 200

Book a meeting 4%

Meetings that become customers 25%

A new customer is worth, a year £10,000

£27 back for every £1.

£19,250 more than the letters cost, over a year.

200 letters, posted second classOn the Starter plan: £3.75 a letter: £750 + VAT
Meetings booked: 8
New customers: 2
Revenue, over a year: £20,000
Return on cost: 2,567%

It pays for itself if one letter in 2,666 wins a customer.

Everyone reads their letters.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

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Issued by The Very Good Letter Company