What a letter’s worth.

Your numbers, our prices. Choose the kind of letter, set what you’d expect from it, and see what comes back.

Accounts you write to, a year 200

Book a meeting 4%

Meetings that become customers 25%

A new customer is worth, a year £10,000

£27 back for every £1.

£19,250 more than the letters cost, over a year.

200 letters, posted second classOn the Starter plan: £3.75 a letter: £750 + VAT
Meetings booked: 8
New customers: 2
Revenue, over a year: £20,000
Return on cost: 2,567%

It pays for itself if one letter in 2,666 wins a customer.

Everyone reads their letters.

How it’s counted.

The cost is real. Your letters at our prices: the cheapest way to buy that many in a year, in packs or on an annual plan topped up at its own rate. Envelope, stamp and post included, before VAT.
The rest is yours. How many you send, how many take each step and what a customer is worth are your numbers. Your CRM knows them best.
Revenue or profit. Count every pound a win brings in, or only what you keep of it at your gross margin, over one year or three.
The break-even. However you set it, the last line says how few letters need to work for all of them to pay for themselves.

Say it properly. In ink.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company