For agencies. Win the pitch before the pitch.
For marketing, creative and PR agencies. A letter in real ink to the brand you’d love to work with shows your craft before you’ve said a word, and a thank-you after the launch says you’d love the next one.
What to send.
There’s no spam folder in the post.
What to write.
A first letter to start from. The blanks fill in from each brand’s row on your list, so every letter names work of theirs you admired.
Dear first name,
I loved their campaign. It is the kind of work that makes the rest of us want to do better.
We have a few ideas for what company could do next, and I would love to share them over a coffee.
With best wishes,
Your name
Make it theirs.
- Admire something real. Name a campaign or a launch of theirs, and say why it worked.
- Design the paper. Your own letterhead, or a card you designed: the letter is part of your portfolio.
- Ask small. A coffee, not a pitch. Let the meeting do the selling.
Write with AI.
Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.
- It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.
Fair questions.
- Can it look like us?
- Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.
- Can it carry a QR code?
- Yes. Print one on the letter, under the writing, so they can book a call from their phone.
- Can I check them before they go?
- Yes. Read every letter on screen before you pay, exactly as the pen will write it.
- Who writes the letters?
- Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
- What does it cost?
- You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.
Good people send good letters.
See how it feels to get one. Get a free sample and we’ll write a letter to you.
Issued by The Very Good Letter Company



