Say thank you properly.
For the customers who keep coming back. A card in real ink, with their name and what they bought, shows them you noticed.

Say it properly. In ink.
What to write.
A thank-you to start from. The blanks fill in from each customer’s row on your list, so every card names what they bought.
Dear first name,
Thank you for choosing us again. We hope you are enjoying the what they bought.
Customers like you are why we do this, and we never take it for granted.
With thanks,
Your name
Make it theirs.
- Name the thing. Thank them for something they did: the order, the referral, the year. A column on your list carries it into every card.
- Don’t sell. A thank-you with an offer in it reads as an advert. Save the offer for another day.
- Keep it short. Two or three sentences is plenty. Short reads as meant.
Write with AI.
Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.
- It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.
Fair questions.
- Can it mention what they bought?
- Yes. Anything on your list goes into their card, in the same ink as the rest: their name, their company, the last thing they bought.
- Card or letter?
- Either. Flat cards, folded cards or folded letters, on four papers, all the same price.
- Who writes the letters?
- Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
- What does it cost?
- You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.
Good people send good letters.
See how it feels to get one. Get a free sample and we’ll write a letter to you.
Issued by The Very Good Letter Company