For marketing teams. Account-based, in ink.

For B2B marketing teams running account-based campaigns, events and seasonal sends. A letter in real ink, written for each person on the account list, is the part of the campaign they hold in their hands.

There’s no spam folder in the post.

What to write.

An invitation to start from. The blanks fill in from each guest’s row on your list, so every one says why they were asked.

Dear first name,

We are hosting a small dinner in their city next month, and I would love you to join us.

I thought of you because why you thought of them, and I think you would enjoy the conversation.

There will be no slides and no pitch, just good food. The details are inside.

With best wishes,

Your name

Make it theirs.

  • Write to the whole group. The buyer, the user, the person who signs: a letter for each, each about their part.
  • Line it up. Send the letters first, then the ads and the calls. By the time you call, they’ve held something of yours.
  • Count what comes back. Give the QR code its own link, so you can see what the letters brought in.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write an invitation to our Manchester roundtable for each person on the account list. Check our CRM for their role and the news for their company, and say why we thought of them. Show me every invitation and the price before ordering. Checking your CRM: Laura Benson, head of finance at Larkfield Homes, on the target list since June. Reading the news: Larkfield Homes is moving to a new finance system this year. Writing Laura’s invitation: Invites her to the roundtable, where finance leads will talk about just that. Dear Laura, We are hosting a small dinner in Manchester next month for finance leads, and I would love you to join us. With… Laura’s invitation, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Can it carry a QR code?
Yes. Print one on the letter, under the writing, so they can book a call from their phone.
Where do the date and RSVP go?
In print, inside the cover, with your design. The ink is for the invitation itself.
Can I check them before they go?
Yes. Read every letter on screen before you pay, exactly as the pen will write it.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company