For customer success teams. Keep the customers you won.

For customer success and account management teams. A welcome in real ink at kickoff, a thank-you at renewal and a letter when an account goes quiet tell a customer there’s a person on their side.

Everyone reads their letters.

What to write.

A welcome to start from. The blanks fill in from each new customer’s row on your list, so every card is theirs from the first line.

Dear first name,

Welcome aboard. From today I will be looking after company, and I could not be more pleased.

My job is to make sure you get everything you hoped for when you signed. If anything is not going to plan, I want to hear it first.

With best wishes,

Your name

Make it theirs.

  • Send it at kickoff. While everything is new, a welcome sets the tone for the whole account.
  • Mark the milestones. A year together, a thousandth order, a launch: a card says you noticed.
  • Write when it’s quiet. Logins down and emails unanswered? A letter arrives somewhere other than the inbox they’re ignoring.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write to the main contact at each account whose usage has dropped this quarter. Check our CRM for what they signed up for and offer a session to help. Show me every letter and the price before ordering. Checking your CRM: Hollin & Cragg: logins down since August. Mark Ellery is the contact. Reading the account notes: They signed for the scheduling, and never set up the reminders. Writing Mark’s letter: Offers an hour to set up the reminders, so the team gets what it signed for. Dear Mark, I noticed the team has been in less since the summer, and I would hate for Hollin & Cragg not to get what you signed up… Mark’s letter, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Can our assistant do it?
Yes. Connect Very Good Letter to Claude, ChatGPT or Grok and ask in plain words. It shows you every letter, who it’s to and the price, and orders only when you say yes. Build with AI.
Can it look like us?
Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.
Can I check them before they go?
Yes. Read every letter on screen before you pay, exactly as the pen will write it.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company