For galleries. Fill the private view.
For galleries, dealers and auction houses. An invitation in real ink, naming an artist a collector already loves, is the one they keep on the mantelpiece until the night.
What to send.
Invitations Invitations to private views, written to each collector by name.
Thank-you cards A thank-you to every buyer, naming the work.
Win-back letters A letter to collectors who haven’t visited in a while, about an artist they love.
Christmas cards Christmas cards to collectors, and to the artists you show.
Everyone reads their letters.
What to write.
An invitation to start from. The blanks fill in from each collector’s row on your list, so every one names an artist they love.
Dear first name,
I would love you to join us for the private view of the show.
Knowing how much you admire an artist they love, I think you will find a great deal to like.
Do bring a friend. The details are inside.
Warmly,
Your name
Make it theirs.
- Name the artist. A line about the work they already own, or the artist they follow, says the invitation was meant for them.
- Let the cover be the show. Put a work from the exhibition on the cover, and the details inside it.
- Thank the buyers. After the show, a card to everyone who bought, naming the work, is how a buyer becomes a collector.
Write with AI.
Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.
- It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.
Fair questions.
- Where do the date and RSVP go?
- In print, inside the cover, with your design. The ink is for the invitation itself.
- Can each invitation be different?
- Yes. Anything on your list goes into their invitation, in the same ink as the rest: their name, an artist they love, a work they own.
- Who writes the letters?
- Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
- What does it cost?
- You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.
Good people send good letters.
See how it feels to get one. Get a free sample and we’ll write a letter to you.
Issued by The Very Good Letter Company