Introduce yourself in ink.

A first letter to the accounts you most want to win, written for each person in real ink and posted to their desk. No inbox to fight, no filter to get past.

A letter, written in blue fountain-pen ink, from Ellie Marsh at Paceline to Tom Hargreaves.
Dear Tom, Congratulations on the new depot in Daventry. Going from two sites to three is usually the moment route planning outgrows the spreadsheet. That is the problem Paceline solves. Fleets the size of Brindley Freight plan tomorrow’s routes in minutes rather than afternoons. If it would help, scan the code below to pick a time for a twenty-minute demo. I will bring the coffee. Best wishes, Ellie Marsh

There’s no spam folder in the post.

What to write.

A first letter to start from. The blanks fill in from each person’s row on your list, so every letter opens with something true about them.

Dear first name,

Congratulations on their news.

I have admired what company does for a while, and I think we could make the next step easier.

Could I buy you a coffee and show you how?

With best wishes,

Your name

Make it theirs.

  • Start with them. Open with something true about their business: a new site, a new hire, a move. Then say why you’re writing.
  • Ask for one thing. Make the next step small and plain: a call, a coffee, a code to scan.
  • Choose the list well. A letter costs more than an email, so send it where a reply would matter most.

Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

An assistant writing one of these letters: Using Very Good Letter, write a first letter to each account on our target list. Read up on each company first and open with something true and recent. Show me every letter and the price before ordering. Checking your CRM: Brindley Freight: not a customer yet. Tom Hargreaves plans their routes. Reading the news: Brindley Freight is opening a third depot, in Daventry. Writing Tom’s letter: Opens with the new depot, and offers a twenty-minute demo by QR code. Dear Tom, Congratulations on the new depot in Daventry. Going from two sites to three is usually the moment route planning… Tom’s letter, ready for you to check.
  • It does the reading. Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
  • Every letter its own. Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
  • Nothing goes without you. It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

Fair questions.

Is every letter different?
Yes. Their name, their company, anything on your list goes into their letter, in the same ink as the rest. Want letters built on research into each person, or people to send them to? Our partner MeetChase does both.
Can it carry a QR code?
Yes. Print one on the letter, under the writing, so they can book a call from their phone.
Can I check them before they go?
Yes. Read every letter on screen before you pay, exactly as the pen will write it.
Who writes the letters?
Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.
What does it cost?
You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. See the prices.

Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

Issued by The Very Good Letter Company