# Win-back letters: The Very Good Letter Company

> Pick up where you left off. For the deal that went quiet and the customer who drifted. A letter in real ink says you remember them, and gives them an easy way back.

- **This page:** https://www.verygoodletter.co/use-cases/re-engagement
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to write.

A letter to start from. The blanks fill in from each person’s row on your list, so it picks up exactly where you left off.

> Dear [first name],
>
> It has been a while since we last spoke, and I would hate to lose touch with [company].
>
> Since then we have added [what they asked for], which I remember mattered to you.
>
> If the timing is better now, I would love to pick up where we left off.
>
> All the best,
>
> [your name]

### Make it theirs.

- **Remember the last conversation.** Say when you spoke and what they cared about. It shows the letter is for them.
- **Say what’s changed.** Give them a reason to look again: the thing they asked for, a new price, a new face.
- **Leave the door open.** No guilt and no pressure. Say you’d like to talk, and how to reach you.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write to each customer who went quiet this year. Check our notes from the last conversation and tell them what has changed since. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

## Fair questions.

### Can each letter mention our last conversation?

Yes. Anything on your list goes into their letter, in the same ink as the rest: when you last spoke, what they asked about, who they spoke to.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who sends them.

- [Sales teams](https://www.verygoodletter.co/for/sales-teams): A letter to closed-lost deals, when the timing might have changed.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A letter when an account goes quiet, before it’s gone.
- [Software companies](https://www.verygoodletter.co/for/software-companies): A letter to customers who churned, saying what you’ve built since.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A letter to the clients who stopped calling.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): A letter to accounts whose orders have dropped off.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A letter to clients who didn’t renew, asking if you can quote again.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): A letter to the valuations that never came to market.
- [Property developers](https://www.verygoodletter.co/for/property-developers): A letter to people who registered interest but haven’t visited.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A letter to past clients, a few years on, when the next project might be stirring.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A letter to members who left, when something’s changed.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A letter to last year’s bookers, before this year’s date is gone.
- [Hotels](https://www.verygoodletter.co/for/hotels): A letter to past guests, a year on, inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A letter to the guests you haven’t seen in a while.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A letter to customers who haven’t ordered in a while.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A letter to clients you haven’t seen in a while, with something they’d love.
- [Galleries](https://www.verygoodletter.co/for/galleries): A letter to collectors who haven’t visited in a while, about an artist they love.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A letter a few months before their agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A letter to members who stopped coming, before they cancel.
- [Charities](https://www.verygoodletter.co/for/charities): A letter to supporters who haven’t given for a while.

## More letters.

- [Outbound letters](https://www.verygoodletter.co/use-cases/outbound): A first letter to the accounts you most want to win.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): For the customers who keep coming back.
- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A warm start for every new customer.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): For the launch, the dinner or the private view.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Every card on the list, written for the person who opens it.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok