# Outbound letters: The Very Good Letter Company

> Introduce yourself in ink. A first letter to the accounts you most want to win, written for each person in real ink and posted to their desk. No inbox to fight, no filter to get past.

- **This page:** https://www.verygoodletter.co/use-cases/outbound
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to write.

A first letter to start from. The blanks fill in from each person’s row on your list, so every letter opens with something true about them.

> Dear [first name],
>
> Congratulations on [their news].
>
> I have admired what [company] does for a while, and I think we could make the next step easier.
>
> Could I buy you a coffee and show you how?
>
> With best wishes,
>
> [your name]

### Make it theirs.

- **Start with them.** Open with something true about their business: a new site, a new hire, a move. Then say why you’re writing.
- **Ask for one thing.** Make the next step small and plain: a call, a coffee, a code to scan.
- **Choose the list well.** A letter costs more than an email, so send it where a reply would matter most.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write a first letter to each account on our target list. Read up on each company first and open with something true and recent. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

## Fair questions.

### Is every letter different?

Yes. Their name, their company, anything on your list goes into their letter, in the same ink as the rest. Want letters built on research into each person, or people to send them to? Our partner [MeetChase](https://meetchase.ai) does both.

### Can it carry a QR code?

Yes. Print one on the letter, under the writing, so they can book a call from their phone.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who sends them.

- [Founders](https://www.verygoodletter.co/for/founders): A first letter, from you, to the accounts you most want to win.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): A first letter to every account on your target list, written for the buyer.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters to everyone in the buying group, each about their part.
- [Software companies](https://www.verygoodletter.co/for/software-companies): A first letter to the accounts on your target list, before the first call.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager behind a role you could fill.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): A first letter to the buyers at the stockists you’d like to win.
- [Accountants](https://www.verygoodletter.co/for/accountants): A first letter to local businesses you would like to look after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A first letter to growing companies nearby who need more room.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A first letter to the PAs, office managers and planners who book.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A letter to firms nearby about your private room, before party season.

## More letters.

- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): For the deal, or the customer, that went quiet.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): For the customers who keep coming back.
- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A warm start for every new customer.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): For the launch, the dinner or the private view.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Every card on the list, written for the person who opens it.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok