# For software companies: The Very Good Letter Company

> Reach the people email can’t. For software companies selling to other businesses. A letter in real ink reaches the buyer your sequences don’t, welcomes the customer you just won, and brings back the one who left.

- **This page:** https://www.verygoodletter.co/for/software-companies
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Outbound letters](https://www.verygoodletter.co/use-cases/outbound): A first letter to the accounts on your target list, before the first call.
- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A welcome for every new customer, signed by the person who’ll look after them.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to customers who churned, saying what you’ve built since.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you at renewal, to the champion who made the case for you.

## What to write.

A win-back letter to start from, for customers who left. The blanks fill in from each account’s row on your list, so every letter answers why they went.

> Dear [first name],
>
> When [company] left us, you told us [why they left]. You were right, and we listened.
>
> Since then, [what’s changed]. If you would like to see it for yourself, I would be glad to set up a fresh trial.
>
> All the best,
>
> [your name]

### Make it theirs.

- **Own the reason.** Say why they left, in their words. It shows you were listening then, and now.
- **Show what’s new.** One change that answers their reason is worth more than a list of releases.
- **Thank the champion.** At renewal, thank the person who argued for you, by name.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write to every customer who left us in the last year. Check our CRM for why they left and tell them what we have built since. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your CRM: Halyard Logistics left in March. Meera Nair said reporting was too slow.
2. Checking what’s changed: Since then: reports run in seconds, and export straight to Excel.
3. Writing Meera’s letter: Owns the slow reports, says what changed, and offers a fresh trial.

Meera’s letter, ready for you to check.

> Dear Meera,
>
> When Halyard left us in March, you told us our reporting was too slow. You were right, and we listened.
>
> Reports now run in seconds and go straight to Excel. If you would like to see for yourself, I would be glad to set up a fresh trial.
>
> All the best,
>
> Owen

## Fair questions.

### Can it carry a QR code?

Yes. Print one on the letter, under the writing, so they can book a call from their phone.

### Can our assistant do it?

Yes. Connect Very Good Letter to Claude, ChatGPT or Grok and ask in plain words. It shows you every letter, who it’s to and the price, and orders only when you say yes. [Build with AI](https://www.verygoodletter.co/build-with-ai).

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok