# For sales teams: The Very Good Letter Company

> Get the meeting. For B2B sales teams, SDRs and account executives. A letter in real ink lands on the desk of the buyer who never answers email, and gives them one easy way to say yes.

- **This page:** https://www.verygoodletter.co/for/sales-teams
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Outbound letters](https://www.verygoodletter.co/use-cases/outbound): A first letter to every account on your target list, written for the buyer.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to closed-lost deals, when the timing might have changed.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you after the close, to everyone who helped the deal over the line.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to a dinner or a roundtable for your best prospects.

## What to write.

A first letter to start from. The blanks fill in from each account’s row on your list, so every letter opens with something true about them.

> Dear [first name],
>
> I noticed [what you noticed], and it made me think of you.
>
> We help teams like yours with exactly that, and I would love to show you how in twenty minutes.
>
> Scan the code below to pick a time, or just reply to this letter.
>
> Best wishes,
>
> [your name]

### Make it theirs.

- **Write, then call.** Send the letter before the first call, and open the call with “I wrote to you.”
- **Use a trigger.** A new hire, a new site, a funding round: write when something changes for them.
- **Make yes easy.** A QR code to your calendar, under the writing, turns interest into a meeting.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write a first letter to each head of operations on this list. Search the news for a recent change at each company and open with it. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Reading the list: Marlowe Foods: Ravi Mistry became head of operations in September.
2. Reading the news: Marlowe is moving its distribution from Coventry to a new hub in Rugby.
3. Writing Ravi’s letter: Congratulates him on the role, and offers help with the move to Rugby.

Ravi’s letter, ready for you to check.

> Dear Ravi,
>
> Congratulations on the new role, and on what sounds like a busy first winter: moving distribution to Rugby is no small job.
>
> We help teams in exactly that spot. Scan the code below to pick a time, and I will show you how in twenty minutes.
>
> Best wishes,
>
> Jess

## Fair questions.

### Is every letter different?

Yes. Their name, their company, anything on your list goes into their letter, in the same ink as the rest. Want letters built on research into each person, or people to send them to? Our partner [MeetChase](https://meetchase.ai) does both.

### Can it carry a QR code?

Yes. Print one on the letter, under the writing, so they can book a call from their phone.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok