# For online shops: The Very Good Letter Company

> Turn customers into regulars. For online shops and the people who buy from them. A card in real ink, naming what they bought, is the part of the order they keep.

- **This page:** https://www.verygoodletter.co/for/online-shops
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you to your best customers, naming what they bought.
- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A welcome for first-time customers, to go in with their first order.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to customers who haven’t ordered in a while.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Christmas cards to the customers who kept you going this year.

## What to write.

A thank-you to start from. The blanks fill in from each customer’s row on your list, so every card names their order.

> Dear [first name],
>
> Thank you for your order. We hope the [what they bought] is everything you wanted.
>
> We are a small team, and every order still makes our day.
>
> With thanks,
>
> [your name]

### Make it theirs.

- **Start with your best.** A card costs more than an email, so begin with the people who order again.
- **Name what they bought.** Export your orders with a column for it, and every card says it.
- **Leave out the code.** A thank-you with a discount in it reads as an advert. Let the card be a card.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write a thank-you card to each customer who has ordered three times or more. Mention their last order, and keep it short. Show me every card and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your orders: Jonny Akers in Leeds: his fourth order since the spring.
2. Reading the order: A bag of the Rwandan beans, and a new grinder.
3. Writing Jonny’s card: Thanks him for coming back, and hopes the grinder is earning its place.

Jonny’s card, ready for you to check.

> Dear Jonny,
>
> Thank you for ordering from us again. We hope the new grinder is earning its place on the counter, and that the Rwandan beans are as good as we think they are.
>
> With thanks,
>
> Isla

## Fair questions.

### Can a card go in with the order?

Yes. We can box them up and send them to you to pack, or post each one to your customer ourselves.

### Can it mention what they bought?

Yes. Anything on your list goes into their card, in the same ink as the rest: their name, their order, the last thing they bought.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok