# For marketing teams: The Very Good Letter Company

> Account-based, in ink. For B2B marketing teams running account-based campaigns, events and seasonal sends. A letter in real ink, written for each person on the account list, is the part of the campaign they hold in their hands.

- **This page:** https://www.verygoodletter.co/for/marketing-teams
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Outbound letters](https://www.verygoodletter.co/use-cases/outbound): Account-based letters to everyone in the buying group, each about their part.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to dinners, roundtables and your conference.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Corporate Christmas cards to customers and prospects.
- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A welcome for every new customer, as part of onboarding.

## What to write.

An invitation to start from. The blanks fill in from each guest’s row on your list, so every one says why they were asked.

> Dear [first name],
>
> We are hosting a small dinner in [their city] next month, and I would love you to join us.
>
> I thought of you because [why you thought of them], and I think you would enjoy the conversation.
>
> There will be no slides and no pitch, just good food. The details are inside.
>
> With best wishes,
>
> [your name]

### Make it theirs.

- **Write to the whole group.** The buyer, the user, the person who signs: a letter for each, each about their part.
- **Line it up.** Send the letters first, then the ads and the calls. By the time you call, they’ve held something of yours.
- **Count what comes back.** Give the QR code its own link, so you can see what the letters brought in.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write an invitation to our Manchester roundtable for each person on the account list. Check our CRM for their role and the news for their company, and say why we thought of them. Show me every invitation and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your CRM: Laura Benson, head of finance at Larkfield Homes, on the target list since June.
2. Reading the news: Larkfield Homes is moving to a new finance system this year.
3. Writing Laura’s invitation: Invites her to the roundtable, where finance leads will talk about just that.

Laura’s invitation, ready for you to check.

> Dear Laura,
>
> We are hosting a small dinner in Manchester next month for finance leads, and I would love you to join us. With Larkfield’s new system going in this year, I think you would enjoy the conversation.
>
> No slides, no pitch. The details are inside.
>
> With best wishes,
>
> Anna

## Fair questions.

### Can it carry a QR code?

Yes. Print one on the letter, under the writing, so they can book a call from their phone.

### Where do the date and RSVP go?

In print, inside the cover, with your design. The ink is for the invitation itself.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok