# For manufacturers: The Very Good Letter Company

> Look after the trade. For manufacturers, wholesalers and distributors. A letter in real ink to the buyers at your trade accounts, and to the ones you’d like to win, says there are people behind the price list.

- **This page:** https://www.verygoodletter.co/for/manufacturers
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Outbound letters](https://www.verygoodletter.co/use-cases/outbound): A first letter to the buyers at the stockists you’d like to win.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you to your trade accounts at the end of the year.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to accounts whose orders have dropped off.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to your stand at a trade show, or a visit to the works.

## What to write.

A letter to start from, for trade accounts whose orders have slowed. The blanks fill in from each account’s row on your list.

> Dear [first name],
>
> It has been a while since [company] last ordered [what they used to order], and I wanted to check that all is well.
>
> If something has changed, the range, the price or the delivery, I would like to hear it. And when you are ready to restock, I would be glad to help.
>
> With best wishes,
>
> [your name]

### Make it theirs.

- **Write to the buyer.** Not the accounts department: the person who chooses what goes on the shelf.
- **Ask what changed.** Orders drop for a reason. A letter that asks is easier to answer than a sales call.
- **Invite them in.** A visit to the works or your stand at the show, with the details printed inside the card.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write to each trade account that hasn’t ordered in four months. Check our order history and mention what they used to order. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your orders: The Corner Larder, Ludlow: oatcakes every month until June.
2. Checking your CRM: Gwen Morgan buys for the shop.
3. Writing Gwen’s letter: Asks after the shop, mentions the oatcakes, and offers a mixed case to try.

Gwen’s letter, ready for you to check.

> Dear Gwen,
>
> It has been a few months since the Corner Larder last ordered our oatcakes, and I wanted to check that all is well in Ludlow.
>
> If it would help, I would be glad to send a mixed case for the shop to try.
>
> With best wishes,
>
> Rhys

## Fair questions.

### Is every letter different?

Yes. Their name, their company, anything on your list goes into their letter, in the same ink as the rest. Want letters built on research into each person, or people to send them to? Our partner [MeetChase](https://meetchase.ai) does both.

### Can it look like us?

Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok