# For luxury brands: The Very Good Letter Company

> The finishing touch. For jewellers, tailors, boutiques and luxury brands. A card in real ink after a purchase, and an invitation to see the new collection first, is service the client can hold.

- **This page:** https://www.verygoodletter.co/for/luxury-brands
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you after every purchase, naming the piece.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to private appointments and the new collection.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to clients you haven’t seen in a while, with something they’d love.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Christmas cards to your most loyal clients.

## What to write.

A thank-you to start from. The blanks fill in from each client’s row on your list, so every card names the piece they chose.

> Dear [first name],
>
> Thank you for choosing [the piece they chose]. It was a pleasure helping you find it.
>
> I hope it brings you a great deal of joy. When the new collection arrives, I would love you to see it first.
>
> With warm wishes,
>
> [your name]

### Make it theirs.

- **Name the piece.** The ring, the coat, the watch: say which, and one thing about it that suits them.
- **Choose the paper.** Four papers, a folded card or a letter: let the stationery match the shop.
- **Invite them first.** A first look at the new collection, by appointment, says they’re a client, not a customer.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write an invitation to see the spring collection privately for each client who bought from us last year. Mention what they bought. Show me every invitation and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your sales: Charlotte Reyes bought the sapphire drop earrings in May.
2. Checking the collection: The spring collection has a sapphire pendant made to match.
3. Writing Charlotte’s invitation: Remembers the earrings, and invites her to see the matching pendant first.

Charlotte’s invitation, ready for you to check.

> Dear Charlotte,
>
> I hope you are still enjoying the sapphire drops. The spring collection has a pendant made to match them, and I would love you to see it before anyone else.
>
> Just call, and I will set aside an afternoon.
>
> With warm wishes,
>
> Eleanor

## Fair questions.

### Card or letter?

Either. Flat cards, folded cards or folded letters, on four papers, all the same price.

### Can it look like us?

Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok