# For galleries: The Very Good Letter Company

> Fill the private view. For galleries, dealers and auction houses. An invitation in real ink, naming an artist a collector already loves, is the one they keep on the mantelpiece until the night.

- **This page:** https://www.verygoodletter.co/for/galleries
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to private views, written to each collector by name.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you to every buyer, naming the work.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to collectors who haven’t visited in a while, about an artist they love.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Christmas cards to collectors, and to the artists you show.

## What to write.

An invitation to start from. The blanks fill in from each collector’s row on your list, so every one names an artist they love.

> Dear [first name],
>
> I would love you to join us for the private view of [the show].
>
> Knowing how much you admire [an artist they love], I think you will find a great deal to like.
>
> Do bring a friend. The details are inside.
>
> Warmly,
>
> [your name]

### Make it theirs.

- **Name the artist.** A line about the work they already own, or the artist they follow, says the invitation was meant for them.
- **Let the cover be the show.** Put a work from the exhibition on the cover, and the details inside it.
- **Thank the buyers.** After the show, a card to everyone who bought, naming the work, is how a buyer becomes a collector.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write a thank-you card to everyone who bought from the summer show. Name the work they bought and say something true about it. Show me every card and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your sales: Edward Lam bought “Low Tide, Morecambe” from the summer show.
2. Reading about the work: Marta Sobel painted it over three winters, from the same spot on the sands.
3. Writing Edward’s card: Thanks him for Low Tide, and tells him how long it took to paint.

Edward’s card, ready for you to check.

> Dear Edward,
>
> Thank you for taking “Low Tide, Morecambe” home. Marta painted it over three winters, from the same spot on the sands, and I think it has found exactly the right wall.
>
> With warm wishes,
>
> Sofia

## Fair questions.

### Where do the date and RSVP go?

In print, inside the cover, with your design. The ink is for the invitation itself.

### Can each invitation be different?

Yes. Anything on your list goes into their invitation, in the same ink as the rest: their name, an artist they love, a work they own.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok