# For estate agents: The Very Good Letter Company

> Sold, and remembered. For estate and letting agents. A card in real ink when the keys change hands, and a letter when a valuation goes quiet, keeps your name in the house long after the board comes down.

- **This page:** https://www.verygoodletter.co/for/estate-agents
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A card at completion, to the buyers and the sellers, naming the house.
- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A welcome for every new landlord, with who looks after them and how to call.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter to the valuations that never came to market.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Christmas cards to everyone who bought, sold or let through you this year.

## What to write.

A card for your buyers to start from. The blanks fill in from each row on your list, so every card names the house they bought.

> Dear [first name],
>
> Congratulations on [their new home]. It has been a pleasure helping you get the keys.
>
> I hope the first weeks are full of good dinners and very few boxes.
>
> If you ever need anything, from a builder’s number to a valuation, just call.
>
> With warm wishes,
>
> [your name]

### Make it theirs.

- **Name the house.** The street or the house name, in ink, says this card was written for them, not for a postcode.
- **Time it to the keys.** Send it the week they move in, when a card has a new mantelpiece to stand on.
- **Keep the door open.** End with a small offer of help: a tradesperson, a question, a valuation one day.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write a card to each buyer who completed this month. Mention the house and one thing they loved about it from our notes. Show me every card and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your CRM: Sam and Leah Turner completed on 14 Larch Close, Harrogate, on Friday.
2. Reading your notes: They fell for the garden: room for Leah’s vegetable beds at last.
3. Writing the Turners’ card: Congratulates them on Larch Close, and hopes the first beds go in by spring.

The Turners’ card, ready for you to check.

> Dear Sam and Leah,
>
> Congratulations on Larch Close. It was a joy to watch you walk into that garden and start planning the vegetable beds.
>
> I hope the first ones are in by spring. If you need a good builder, or anything at all, just call.
>
> With warm wishes,
>
> Megan

## Fair questions.

### Can each card name the house?

Yes. Anything on your list goes into their card, in the same ink as the rest: their names, the address, the day they moved.

### Can we hand them out ourselves?

Yes. We can box them up and send them to you to hand out, or post each one for you.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok