# For customer success teams: The Very Good Letter Company

> Keep the customers you won. For customer success and account management teams. A welcome in real ink at kickoff, a thank-you at renewal and a letter when an account goes quiet tell a customer there’s a person on their side.

- **This page:** https://www.verygoodletter.co/for/customer-success
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Welcome cards](https://www.verygoodletter.co/use-cases/welcome): A welcome at kickoff, from the person who’ll look after them.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you at renewal, or when they reach a milestone with you.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter when an account goes quiet, before it’s gone.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Christmas cards to every champion on your book.

## What to write.

A welcome to start from. The blanks fill in from each new customer’s row on your list, so every card is theirs from the first line.

> Dear [first name],
>
> Welcome aboard. From today I will be looking after [company], and I could not be more pleased.
>
> My job is to make sure you get everything you hoped for when you signed. If anything is not going to plan, I want to hear it first.
>
> With best wishes,
>
> [your name]

### Make it theirs.

- **Send it at kickoff.** While everything is new, a welcome sets the tone for the whole account.
- **Mark the milestones.** A year together, a thousandth order, a launch: a card says you noticed.
- **Write when it’s quiet.** Logins down and emails unanswered? A letter arrives somewhere other than the inbox they’re ignoring.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write to the main contact at each account whose usage has dropped this quarter. Check our CRM for what they signed up for and offer a session to help. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your CRM: Hollin & Cragg: logins down since August. Mark Ellery is the contact.
2. Reading the account notes: They signed for the scheduling, and never set up the reminders.
3. Writing Mark’s letter: Offers an hour to set up the reminders, so the team gets what it signed for.

Mark’s letter, ready for you to check.

> Dear Mark,
>
> I noticed the team has been in less since the summer, and I would hate for Hollin & Cragg not to get what you signed up for.
>
> Could I give you an hour to set up the reminders together? It is the part that saves the most time.
>
> With best wishes,
>
> Zara

## Fair questions.

### Can our assistant do it?

Yes. Connect Very Good Letter to Claude, ChatGPT or Grok and ask in plain words. It shows you every letter, who it’s to and the price, and orders only when you say yes. [Build with AI](https://www.verygoodletter.co/build-with-ai).

### Can it look like us?

Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok