# For car dealers: The Very Good Letter Company

> Hand over more than the keys. For car dealers and their sales teams. A card in real ink after the handover, and a letter before the agreement ends, keeps the next car in the family.

- **This page:** https://www.verygoodletter.co/for/car-dealers
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A card after every handover, naming the car.
- [Win-back letters](https://www.verygoodletter.co/use-cases/re-engagement): A letter a few months before their agreement ends.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to a launch evening or a test-drive day.

## What to write.

A handover card to start from. The blanks fill in from each customer’s row on your list, so every card names their new car.

> Dear [first name],
>
> Congratulations on your new [model]. I hope the first drive was everything you wanted.
>
> If anything comes up, however small, call me directly. I am here for as long as you have it.
>
> Happy driving,
>
> [your name]

### Make it theirs.

- **Name the car.** The model and the colour they chose, in ink. It’s their car now.
- **Sign it from the salesperson.** Whoever handed over the keys is who they’ll come back to.
- **Write before the agreement ends.** A letter a few months before is a conversation. A letter after is a quote.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write to each customer whose finance agreement ends in the next four months. Mention their car and invite them to see what’s new. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Checking your CRM: Nadia Rahman’s agreement on her grey estate ends in February.
2. Checking the showroom: The new hybrid estate arrives in January, in the same grey.
3. Writing Nadia’s letter: Says her agreement is nearly up, and invites her to try the new estate.

Nadia’s letter, ready for you to check.

> Dear Nadia,
>
> Your agreement on the grey estate comes to an end in February, so I wanted to write before it does. The new hybrid version arrives in January, in the same grey.
>
> Come and try it. I will put the kettle on.
>
> Best wishes,
>
> Chris

## Fair questions.

### Can we hand them out ourselves?

Yes. We can box them up and send them to you to hand out, or post each one for you.

### Can each card name the car?

Yes. Anything on your list goes into their card, in the same ink as the rest: their name, the model, the colour, the day they collected it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Agencies](https://www.verygoodletter.co/for/agencies): A first letter to the brands on your dream list.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok