# For agencies: The Very Good Letter Company

> Win the pitch before the pitch. For marketing, creative and PR agencies. A letter in real ink to the brand you’d love to work with shows your craft before you’ve said a word, and a thank-you after the launch says you’d love the next one.

- **This page:** https://www.verygoodletter.co/for/agencies
- **The whole site, in brief:** https://www.verygoodletter.co/llms.txt

## What to send.

- [Outbound letters](https://www.verygoodletter.co/use-cases/outbound): A first letter to the brands on your dream list.
- [Thank-you cards](https://www.verygoodletter.co/use-cases/thank-you): A thank-you to the client team after a launch.
- [Christmas cards](https://www.verygoodletter.co/use-cases/christmas-cards): Christmas cards to clients, with a cover you designed.
- [Invitations](https://www.verygoodletter.co/use-cases/invitations): Invitations to your talks, launches and studio parties.

## What to write.

A first letter to start from. The blanks fill in from each brand’s row on your list, so every letter names work of theirs you admired.

> Dear [first name],
>
> I loved [their campaign]. It is the kind of work that makes the rest of us want to do better.
>
> We have a few ideas for what [company] could do next, and I would love to share them over a coffee.
>
> With best wishes,
>
> [your name]

### Make it theirs.

- **Admire something real.** Name a campaign or a launch of theirs, and say why it worked.
- **Design the paper.** Your own letterhead, or a card you designed: the letter is part of your portfolio.
- **Ask small.** A coffee, not a pitch. Let the meeting do the selling.

## Write with AI.

Or let your assistant write every one. Connect Very Good Letter to Claude, ChatGPT or Grok, ask in plain words, and it writes each person a letter of their own.

- **It does the reading.** Ask it to check your CRM, your orders and the news first, and it writes every letter from what it finds.
- **Every letter its own.** Not a template with a name dropped in: each one written from greeting to sign-off for the person who opens it, and sized to fit.
- **Nothing goes without you.** It can show you every letter, who it’s to and the price before anything is ordered. It orders only when you say yes.

For example: “Using Very Good Letter, write a first letter to the marketing director at each brand on our dream list. Find one recent campaign of theirs and say what we admired about it. Show me every letter and the price before ordering.” [Send with AI](https://www.verygoodletter.co/build-with-ai)

1. Reading the list: Oakhurst Cider: Lena Ward is marketing director.
2. Reading the news: Their autumn campaign put the orchard’s pickers on every poster.
3. Writing Lena’s letter: Admires the pickers campaign, and suggests a coffee to share an idea or two.

Lena’s letter, ready for you to check.

> Dear Lena,
>
> I loved seeing the pickers on your posters this autumn. It made Oakhurst feel like a place, not a label, and it made the rest of us want to do better.
>
> We have an idea or two for what comes next. Could I buy you a coffee and share them?
>
> With best wishes,
>
> Freddie

## Fair questions.

### Can it look like us?

Yes. Give us your website and we bring in your logo, colours and typeface, or use your own letterhead. Flat cards, folded cards or folded letters, on four papers, all the same price.

### Can it carry a QR code?

Yes. Print one on the letter, under the writing, so they can book a call from their phone.

### Can I check them before they go?

Yes. Read every letter on screen before you pay, exactly as the pen will write it.

### Who writes the letters?

Written by robots. Unquestionably human. Real fountain pens, real ink, real paper. Just a steadier hand than ours. Nib, our handwriting model, guides each pen, in twelve styles from loose to neat.

### What does it cost?

You pay in credits. A standard letter is 7 credits, envelope, stamp and postage included: from £3.25 a letter before VAT. [See the prices](https://www.verygoodletter.co/pricing).

## Who else sends them.

- [Founders](https://www.verygoodletter.co/for/founders): Letters from you to first customers, dream accounts and the people who helped.
- [Sales teams](https://www.verygoodletter.co/for/sales-teams): Outbound to target accounts, and a letter to every closed-lost deal.
- [Marketing teams](https://www.verygoodletter.co/for/marketing-teams): Account-based letters, event invitations and Christmas cards.
- [Customer success teams](https://www.verygoodletter.co/for/customer-success): A welcome at kickoff, a thank-you at renewal, a letter when it goes quiet.
- [Software companies](https://www.verygoodletter.co/for/software-companies): Outbound to target accounts, welcomes, and win-backs for customers who left.
- [Recruiters](https://www.verygoodletter.co/for/recruiters): A first letter to the hiring manager, and a card for every placement.
- [Manufacturers](https://www.verygoodletter.co/for/manufacturers): Letters to trade buyers, and a thank-you to every stockist.
- [Accountants](https://www.verygoodletter.co/for/accountants): Welcomes for new clients, and a thank-you for every introduction.
- [Law firms](https://www.verygoodletter.co/for/law-firms): A thank-you when the matter closes, from the person who handled it.
- [Financial advisers](https://www.verygoodletter.co/for/financial-advisers): A thank-you for every introduction, and invitations to client evenings.
- [Insurance brokers](https://www.verygoodletter.co/for/insurance-brokers): A thank-you at renewal, from the broker who looks after them.
- [Estate agents](https://www.verygoodletter.co/for/estate-agents): Cards at completion, and letters to the valuations that went quiet.
- [Property developers](https://www.verygoodletter.co/for/property-developers): Launch invitations, and a welcome card on moving day.
- [Architects and designers](https://www.verygoodletter.co/for/architects): A card at handover, and every Christmas after.
- [Coworking spaces](https://www.verygoodletter.co/for/coworking-spaces): A welcome on every new member’s desk.
- [Event venues](https://www.verygoodletter.co/for/event-venues): A thank-you after every event, and a letter before next year’s date goes.
- [Hotels](https://www.verygoodletter.co/for/hotels): A thank-you after the stay, and a letter a year on inviting them back.
- [Restaurants](https://www.verygoodletter.co/for/restaurants): A card for the regulars, and a letter to the firms who might book the room.
- [Online shops](https://www.verygoodletter.co/for/online-shops): A card that names what they bought, for the customers who come back.
- [Luxury brands](https://www.verygoodletter.co/for/luxury-brands): A thank-you that names the piece, and a first look at the new collection.
- [Galleries](https://www.verygoodletter.co/for/galleries): Private view invitations, written to each collector by name.
- [Car dealers](https://www.verygoodletter.co/for/car-dealers): A card after the handover, and a letter before the agreement ends.
- [Gyms and clubs](https://www.verygoodletter.co/for/gyms): A welcome in the first week, and a letter when someone stops coming.
- [Charities](https://www.verygoodletter.co/for/charities): A thank-you to every donor, naming what their gift did.
- [Schools](https://www.verygoodletter.co/for/schools): Reunion invitations, and a thank-you for every gift.

## Good people send good letters.

See how it feels to get one. Get a free sample and we’ll write a letter to you.

- [Get a free sample](https://www.verygoodletter.co/sample)
- [Order letters](https://app.verygoodletter.co): the app
- [Send with AI](https://www.verygoodletter.co/build-with-ai): from Claude, ChatGPT or Grok